What Does Cyo Makeup Stand For

NEW YORK , Aug. 29, 2017 /PRNewswire/ -- Today marks the launch of CYO, a brand new makeup drove designed to unleash the fun, playful and creative makeup maverick inside. Created specifically for women who want products every bit unique as they are, CYO features 160 hyper-functional, versatile pieces at a price point that encourages exploration and experimentation; exclusively available at select Walgreens and walgreens.com.

With products ranging from $3.50 to $seven.50, the CYO portfolio includes middle shadows that can exist used wet or dry for unlike effects; highlighting creams that can be mixed or layered for shimmer that sizzles; blushers that pull double-duty; and countless other products designed for ultimate cocky-expression.

"CYO is challenging the norms of how dazzler products are used – nosotros're giving makeup a shake up," said Lauren Consiglio, Americas Category Manager overseeing CYO Cosmetics. "We've created an edgy line that doesn't break the depository financial institution and goes beyond your typical beauty boundaries. This is for the new generation of dazzler lovers who want to create and copy the many versions of themselves, we'll never say 'do this' or 'look like that', instead we'll produce high-quality, functional products, that let them experiment and accept fun."

CYO was created with a younger consumer in mind, knowing they demand versatility and love to experiment with their looks and products every day. This new portfolio has been adult with direct feedback from the very makeup mavens for whom the make was designed – and simply what they loved fabricated it to the final line-up.

The Liberty to Create
So what does CYO stand for? Whatever yous want it to! Call your own, create your own, color your ain…information technology'due south dazzler on your terms. CYO gives women the tools – non rules. Instead, the focus is on difficult-working products at an affordable price, then women tin experiment, play and create – being their own makeup mavericks. The CYO philosophy is simple: Say no to normal. Yes to experimental. No to limits. Yes to more for less. Mix. Remix. Your way.

#MIXLAYERHACK ™
The CYO collection has daily makeup essentials likewise as on-tendency finds for face, eye, and lip so women can mix, layer and hack their wait including:

• Two-in-one lipstick and lip liners
• Highly pigmented metallic centre shadows that can exist used as festival face paint
• Illuminating mixing creams to use under, over or mix with your foundation
• Dual-ended highlight and contour sticks to sculpt and define

Availability
The line is bachelor now exclusively at select Walgreens stores and at Walgreens.com , with suggested retail prices ranging from $three.50 to $7.50. For additional information, visit Walgreens.com or follow @CYOCosmetics.

Virtually CYO
CYO is smart, versatile, quality make upward with multiple benefits to #MixLayerHack™ your way. CYO cosmetics hero the hyper-functional, providing the liberty to create. With products for eye, lip, and face you tin can mix colors and textures to maximize your expect, all with bright operation at a peachy toll, giving you a lot more than for less. Available in select Walgreens stores and online at walgreens.com , CYO was launched in 2017 by Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the beginning global pharmacy-led, wellness and wellbeing enterprise.

Contact:
Beatrice Jimenez
Burson-Marsteller
[email protected]
(212) 614-4725

Mina Kim
Global Consumer Brands America
[email protected]
(212) 220-8461

SOURCE CYO

Source: https://www.prnewswire.com/news-releases/introducing-cyo-cosmetics-a-hyper-functional-multi-tasking-makeup-line-that-lets-you-mixlayerhack-your-look-300510557.html

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